Macnica Technology https://macnicatech.com Revolutionizing Live Video Transport Wed, 16 Sep 2020 17:52:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://macnicatech.com/wp-content/uploads/2020/08/cropped-favicon-192-32x32.png Macnica Technology https://macnicatech.com 32 32 What Tesla Can Teach Us About Standards-based Video https://macnicatech.com/what-tesla-can-teach-us-about-standards-based-video/ Wed, 16 Sep 2020 17:51:41 +0000 http://macnicatech.com/?p=1906 "A good friend of mine bought a Telsa Model 3 just over a year ago, and I was amazed to learn that the car is now faster, has greater range and can be charged more quickly than the day he […]

The post What Tesla Can Teach Us About Standards-based Video first appeared on Macnica Technology.

]]>

"A good friend of mine bought a Telsa Model 3 just over a year ago, and I was amazed to learn that the car is now faster, has greater range and can be charged more quickly than the day he took delivery,” says Jeremy Nightingale, President of Macnica Americas, in an article in Residential Tech Today.

How did that happen? And what can it tell us about new, competing standards for transporting 2K, 4K and higher resolution video and audio over standard IP networks?

It turns out quite a lot.

Read the article.

The post What Tesla Can Teach Us About Standards-based Video first appeared on Macnica Technology.

]]>
Born in Broadcast, Bred by ProAV https://macnicatech.com/born-in-broadcast-bred-by-proav/ Tue, 08 Sep 2020 19:33:06 +0000 http://macnicatech.com/?p=1902 One of the greatest things about IPMX, the new free and open standard for AV over IP, is that it was born in the broadcast industry, where quality must be outstanding yet operations simple. But quality and simplicity aren’t enough. […]

The post Born in Broadcast, Bred by ProAV first appeared on Macnica Technology.

]]>

One of the greatest things about IPMX, the new free and open standard for AV over IP, is that it was born in the broadcast industry, where quality must be outstanding yet operations simple.

But quality and simplicity aren’t enough. The AV industry demands far more. Security, simplified network addressing, the ability to work easily with standard control systems, copy protection, and visually lossless compression, so that 4K video can run on the 1-gig IP networks installed nearly everywhere.

And we want assurance that any standard we adopt has the weight of the entire industry behind it, so the investments we make will not be wasted.

All of that is what IPMX brings to the table.

It is based on, and is interoperable with, SMPTE ST 2110, developed by the 221 member companies of SMPTE, the Society of Motion Picture & Television Engineers.

And it includes the additional features needed by the Pro AV industry, and has the backing of the 87 member companies of the AIMS Alliance, the largest AV-industry group working in AV over IP.

It’s the best of both worlds – quality similar to SDI with the features of HDMI  – all on standard, economical Internet Protocol wiring, switches and other components.

If you’re a manufacturer or integrator of AV components or systems, it’s time you started working on your own IPMX products. Macnica can help you jump in.

Learn more here.

The post Born in Broadcast, Bred by ProAV first appeared on Macnica Technology.

]]>
Bright Spot https://macnicatech.com/bright-spot/ Sat, 22 Aug 2020 21:30:42 +0000 http://macnicatech.com/?p=1897 As tough as 2020 has been so far, there are some bright spots. One of the brightest is the opportunity to bring the AV, entertainment and broadcast industries back together under a single open standard for video, audio and control. […]

The post Bright Spot first appeared on Macnica Technology.

]]>

As tough as 2020 has been so far, there are some bright spots.

One of the brightest is the opportunity to bring the AV, entertainment and broadcast industries back together under a single open standard for video, audio and control.

Until the 1990s, video was video, delivered at first on copper cable with coaxial connectors, then with multiple cables with component connectors, all following the same standards for quality and interoperability. Those standards were developed by SMPTE, the Society for Motion Picture Engineers, the people behind everything from color television to 4K and 8K video.

But when digital video came along, the industry started fragmenting. We saw broadcast and production embrace SDI-SD starting in 1989 and SDI-HD in 1998. AV and entertainment adopted HDMI starting in 2002, then any number of schemes for pushing HDMI-compatible signals out on Ethernet cables. These duplicate efforts elevated costs, and while some manufacturers earned higher margins on the specialized systems they sold, end users suffered and the industry as a whole suffered from lower sales volumes and higher costs.

But today, in this otherwise terrible year, a new video standard is emerging, again based on a free and open SMPTE standard but with enhancements that SDI never included for AV and entertainment.

In broadcast, that standard is called SMPTE ST 2110, and it has already been accepted as the best way to transmit uncompressed 4K and higher-resolution video over 10 – 100 gigabit IP networks.

In AV and entertainment, that same standard has been released as IPMX (for Internet Media Experience) and enhanced with HDCP copy protection, network discovery and registration, I/O management, and the audio channel mapping required for multichannel surround sound. Best of all, to enable 4K video on ubiquitous 1-gig IP networks, IPMX includes visually-lossless compression.

So, for the first time in almost 30 years, video is video, with equipment intended for broadcast, AV and entertainment all interoperable.

Now that’s a bright spot, isn’t it?

Learn more here.

The post Bright Spot first appeared on Macnica Technology.

]]>
IPMX Development Kit – just $1,950! https://macnicatech.com/ipmx-development-kit-just-1950/ Fri, 24 Jul 2020 17:04:53 +0000 http://macnicatech.com/?p=1848 No need to pay a $20,000 licensing fee for a proprietary AV over IP standard and then start from scratch on the engineering. The IPMX open standard is free – and now for just $1,950 US, you can get the […]

The post IPMX Development Kit – just ,950! first appeared on Macnica Technology.

]]>

No need to pay a $20,000 licensing fee for a proprietary AV over IP standard and then start from scratch on the engineering.

The IPMX open standard is free – and now for just $1,950 US, you can get the hardware, software and documentation you need to start developing an IPMX interface for your video or AV product.

Check out the Macnica MPA1000 Launch Kit which includes 2 MPA1000 modules with baseboards and power adapters, preconfigured uSD cards and reader, a NanoPI router preconfigured as a DHCP server, a Zyxel Gigabit Ethernet switch, and all cables and documentation, including schematics and layout files.

 

It’s an amazing offer as you develop new or upgraded products!

The post IPMX Development Kit – just ,950! first appeared on Macnica Technology.

]]>
What shipping containers and IPMX have in common https://macnicatech.com/what-shipping-containers-and-ipmx-have-in-common/ Thu, 11 Jun 2020 02:28:43 +0000 http://macnicatech.com/?p=1648 In The Box, economist Marc Levinson argued that the invention of the intermodal shipping container made shipping so fast and inexpensive that it changed the world economy. Agreeing on a container that could be carried anywhere in the world by […]

The post What shipping containers and IPMX have in common first appeared on Macnica Technology.

]]>

In The Box, economist Marc Levinson argued that the invention of the intermodal shipping container made shipping so fast and inexpensive that it changed the world economy.

Agreeing on a container that could be carried anywhere in the world by ship, rail and truck was not an easy process. Still, once ISO, the International Organisation for Standardization, finalized their specifications in 1966, the shipping industry exploded. Levinson believes this step had a bigger impact than 50 years worth of government trade agreements. World imports and exports grew by more than 100 times, from about $190 billion in 1966 to more than $19 trillion in 2018.

We believe the professional video industry (pro AV, broadcast and entertainment), is in a similar situation, with a hodgepodge of competing methods and standards for transporting video and audio holding it back from explosive growth.

Yet like the shipping industry with ISO, we have free and open standards available from SMPTE, the Society for Motion Picture and Television Engineers, for AV over IP networks.

Will we have the foresight to adopt them?

Watch a short video,  How a Steel Box Changed the World

Learn about SMPTE 2110 and IPMX, which packages those standards into a marketable brand.

The post What shipping containers and IPMX have in common first appeared on Macnica Technology.

]]>
What surfers know about technology trends https://macnicatech.com/what-surfers-know-about-technology-trends/ Sat, 30 May 2020 20:52:08 +0000 http://macnicatech.com/?p=1636 There’s a right time and a wrong time to try to catch a big wave. Start too soon and there’s nothing to catch. Wait too long and you’re going to wipe out. This is the year to catch the wave […]

The post What surfers know about technology trends first appeared on Macnica Technology.

]]>
Locked in or wiped out? It’s up to you!

There’s a right time and a wrong time to try to catch a big wave.

Start too soon and there’s nothing to catch. Wait too long and you’re going to wipe out.

This is the year to catch the wave for AV over IP, and IPMX is the wave to catch!

IPMX is the only free, open standard for transporting the highest quality video, audio and control signals over IP networks. It can provide 4K video at 60 frames per second with 4:4:4 color over standard, 1 Gb/s IP networks.

By this time next year, buyers will demand it. Catch the IPMX wave now!

Learn more about IPMX

Contact Macnica to learn how we can help you, the manufacturer, add IPMX to your products!

The post What surfers know about technology trends first appeared on Macnica Technology.

]]>
What is IPMX? https://macnicatech.com/what-is-ipmx/ Wed, 20 May 2020 19:56:20 +0000 http://macnicatech.com/?p=1622 A dream come true for manufacturers and developers, IPMX is a free, open standard for transporting the highest quality video, audio and control signals  over IP networks. Unlike other AV over IP proposals, there are no licensing fees or restrictions […]

The post What is IPMX? first appeared on Macnica Technology.

]]>

A dream come true for manufacturers and developers, IPMX is a free, open standard for transporting the highest quality video, audio and control signals  over IP networks.

Unlike other AV over IP proposals, there are no licensing fees or restrictions on IPMX. Manufacturers can use it as they wish but be assured that their products will be fully interoperable with all others built to the IPMX specifications.

Even better, IPMX combines the SMPTE 2110 set of standards now in use in the broadcast industry with features and specifications needed for pro AV. In doing so, it opens up new avenues of growth for pro AV manufacturers, integrators and consultants.

Those pro AV features include visually lossless compression, HDCP copy protection, network discovery and registration, I/O management for control, and the enhanced audio channel mapping required for multichannel surround sound.

Using IPMX, you can transport 4K video at 60 frames per second with 4:4:4 color over standard 1 Gb/s IP networks – and it’s remarkably flexible, ready for 8K and higher resolutions, and for 10, 25, even 40 and 100 Gb networks!

Learn more about IPMX or

Contact Macnica to learn how we can help you, the manufacturer, add IPMX to your products!

The post What is IPMX? first appeared on Macnica Technology.

]]>
Video, like our highways, should be based on free and open standards https://macnicatech.com/video-like-our-highways-should-be-based-on-free-and-open-standards/ Mon, 27 Apr 2020 18:18:50 +0000 http://macnicatech.com/?p=1538 Think for a minute what traveling would be like if we didn’t have free, open, universal standards for roads. That is, if Ford, Chevy, Honda and Toyota each had their own proprietary standards that only their cars could use, and […]

The post Video, like our highways, should be based on free and open standards first appeared on Macnica Technology.

]]>

Think for a minute what traveling would be like if we didn’t have free, open, universal standards for roads. That is, if Ford, Chevy, Honda and Toyota each had their own proprietary standards that only their cars could use, and each had their own set of highways to match.

The pro AV industry is in a similar situation today, with at least five proprietary standards competing for the right to transmit 4K audio and video over IP. It’s a big problem, because interoperability is the key to a healthy AV industry, just as it is for automobiles.

Of course, we could adopt the same set of open standards that the broadcast industry has: SMPTE 2110. It’s here now, it’s free, and if you manufacture video or audio products, Macnica can help you implement it.

Learn more about SMPTE 2110.

Learn more about IMPX, the implementation of SMPTE 2110 for the pro AV industry.

The post Video, like our highways, should be based on free and open standards first appeared on Macnica Technology.

]]>
Macnica to Introduce System on Chip Version of AV over IP Transport Module at ISE 2020 https://macnicatech.com/macnica-to-introduce-system-on-chip-version-of-av-over-ip-transport-module-at-ise-2020/ Thu, 06 Feb 2020 08:00:09 +0000 http://macnicatech.com/?p=1502 Built for AIMS’ new IPMX set of open standards and specifications for AV over IP, Macnica’s ME10 innovation condenses its full-stack MPA1000 module into a compact SoC form factor for high-volume product developers SOLANA BEACH, CALIFORNIA, February 6, 2020 — […]

The post Macnica to Introduce System on Chip Version of AV over IP Transport Module at ISE 2020 first appeared on Macnica Technology.

]]>
Built for AIMS’ new IPMX set of open standards and specifications for AV over IP, Macnica’s ME10 innovation condenses its full-stack MPA1000 module into a compact SoC form factor for high-volume product developers

SOLANA BEACH, CALIFORNIA, February 6, 2020 — Macnica, a leader in live video over IP transport technologies, announces a new innovation for ISE 2020 that brings its interoperable, open-standards approach to a broader customer base. To be introduced at ISE 2020, the new ME10 SoC is a 4K AV over 1Gb System on Chip provides a complete, interoperable AV over IP solution for high-volume product developers, or those requiring a more compact AV over IP OEM solution to fit very specific product dimensions.

The ME10 SoC is a full-stack solution that offers all of the same features and benefits as Macnica’s flagship MPA1000 AV over IP module, including the transport of HDMI 2.0 4K60 4:4:4 video, audio and control data over 1Gb networks. Both innovations represent Macnica’s pursuit of bringing interoperability and open standards to AV environments, and transitioning products and facilities to IP.

Importantly, both Macnica innovations are built for IPMX, the just-announced AV over IP initiative from the Alliance for IP Media Solutions (AIMS). IPMX, short for IP Media Experience, is designed specifically for the commercial AV industry as a collection of open standards and specifications that provide an interoperable AV over IP multi-vendor solution. IPMX covers functions such as device registration and discovery, copy protection and security.

Because IPMX is built on the established transport standards in broadcast, including ST 2110-22, it provides support for compression. Macnica is offering support for JPEG-XS compression in the ME10. The open nature of these standards and specifications ensure that adopters remain in control of their future, regardless of future industry developments.

The ME10 brings the same value proposition and feature set as the MPA1000, including:

  • 4K60p 4:4:4 video transport over 1Gb networks: The inclusion of JPEG-XS-based compression brings superior quality over widely available, low-cost 1Gb networks, without the expense of special AV network switches.
  • Sub-frame latency: This critical feature for KVM applications benefits from compression and timing technologies, assuring ultra-low latency from source to destination.
  • Integrated control: The ME10 includes a customizable web UI and RESTful API to control and configure its behavior, including registration and discovery processes of network nodes, video and audio settings, and control of streams.

The SoC design comes in a compact 23×23 mm package, removing the MPA1000’s memory and board. This provides more flexibility and reduces cost for specialized product developers, while leveraging the same proven software development kit and intuitive web user interface.

“The ME10 SoC makes it possible for high-volume product developers to bring IPMX products to market,” said Andrew Starks, Director of Product Management, Macnica. “As IPMX continues to evolve, product developers can be confident that the ME10 will be compliant. Interoperability is the key strength of the ME10, and that’s why we are excited about IPMX. With the ME10, specialized product developers gain access to the IPMX market of interoperable products, along with the performance and flexibility they need at a far lower cost per unit. Along with the MPA1000, Macnica has an interoperable transport solution to meet any manufacturer’s AV over IP product line requirements.”

Macnica will demonstrate both the ME10 and MPA1000 at Stand 15-C370 at ISE 2020, which takes place February 11-14 at the Amsterdam RAI.

Click here for more information about ME10 SoC.

The post Macnica to Introduce System on Chip Version of AV over IP Transport Module at ISE 2020 first appeared on Macnica Technology.

]]>
Macnica Demonstrates Value Proposition for AV over IP Transport over 1Gb Networks at ISE 2020 https://macnicatech.com/macnica-demonstrates-value-proposition-for-av-over-ip-transport-over-1gb-networks-at-ise-2020/ Sat, 18 Jan 2020 14:54:24 +0000 http://macnicatech.com/?p=1420 Three demonstrations will highlight Macnica’s visual quality, systems management, and low latency advantages against competitive transport solutions, with a unifying message around the benefits of open AV standards  SOLANA BEACH, CALIFORNIA, January 20, 2020 — Macnica, a leader in live […]

The post Macnica Demonstrates Value Proposition for AV over IP Transport over 1Gb Networks at ISE 2020 first appeared on Macnica Technology.

]]>
Three demonstrations will highlight Macnica’s visual quality, systems management, and low latency advantages against competitive transport solutions, with a unifying message around the benefits of open AV standards 
SOLANA BEACH, CALIFORNIA, January 20, 2020 — Macnica, a leader in live video over IP transport technologies, will emphasize the advantages of deploying AV over IP technologies with open standards at ISE 2020 next month. Macnica’s message will be supported through three demos that communicate its value proposition around quality, systems management, and latency.

Macnica is a creator of IP, hardware and software APIs that implement SMPTE ST 2110 and AMWA NMOS, a suite of open standards and specifications that fosters interoperability, scalability and flexibility in broadcast and AV over IP applications. With products that operate on 1Gb, 10Gb and 25Gb networks, Macnica can help product developers build interoperable AV and broadcast systems based on open standards and their customers’ exact needs.

At ISE 2020, Macnica will show its flagship MPA1000 AV over IP module for 1Gb networks. The MPA1000 is a full-stack module that brings low-latency IP video transport to OEM manufacturers and an array of professional AV products.

“Customers, especially in IT departments, are demanding truly open AV over IP standards, but there hasn’t been a way to do that affordably. The MPA1000 is the best evidence that open AV over IP standards arrived and they compete well with proprietary 1Gb and 10Gb transport solutions,” said Andrew Starks, Director of Product Management, Macnica. “We’re excited to help deliver on the promise of true interoperability between manufacturers and industries.”

AV over IP Demos
Macnica’s ISE stand (15-C370) features three demonstrations to showcase the performance and benefits of the MPA1000:

  • Shootout: Macnica has created a five-way shootout with popular proprietary AV over IP alternatives, including a 10GbE variety. Visitors will have a chance to evaluate the relative quality, latency, and performance of the MPA1000. This is one of the few places at ISE to see how open standards compare to closed or privately-controlled alternatives.
  • Web Interface and Control: The MPA1000 features multiple methods of control, including a new web interface, which makes its debut at ISE. Taking advantage of the discovery and connection features of the open standards, the web interface puts the power of the MPA1000 into an intuitive web UI that can be customized by developers.
  • Sub-Frame Latency: Visitors who want some fun with their show experience can test their skills on an E-Sports Class racing simulator. Thanks to the sub-frame latency and performance of the MPA1000, the experience is natural and immediate, just as professional gamers demand.

MPA1000 Attributes
The MPA1000 is one of the earliest 1GbE OEM products to add 4K60 4:4:4 video transport using open standards, and supports audio and control over the same standard 1Gb connection. The module includes an integrated web interface with customizable APIs.

The MPA1000 is field-configurable to transmit or receive HDMI signals; once connected to the network, media traffic is discoverable through the included NMOS IS-04/05 services – an open specifications for publishing and discovery of content streams. Macnica has created an extended profile that includes support for JPEG-XS compression and other professional AV capabilities that optimize AV over IP performance. The benefits of JPEG-XS compression for AV over IP quality and latency will be demonstrated across all three demos.

Starks adds that Macnica works closely with standards organizations and other manufacturers to ensure that its modules will fit seamlessly in future multi-vendor, interoperable AV over IP ecosystems. “Our commitment is to open standards, which provide decreased system deployment cost and complexity,” he continued. “Our unique value proposition is that we offer affordable solutions that bring very high-end video quality into 1Gb networks.”

ISE 2020 takes place February 11-14 at the Amsterdam RAI.

About Macnica
Macnica Technology, a leader in live video over IP transport technologies and creator of hardware and software APIs that implement SMPTE ST 2110 and AMWA NMOS standards, is a division of Macnica Americas, Inc. based in Solana Beach, Calif., a North American subsidiary of $5 Billion Macnica, Inc. Macnica focuses on the specialized technology areas of video/imaging and networking/storage to better support customers trying to develop products and services using these technologies. Macnica offers products at various levels of integration: component-level semiconductor devices, FPGA IP, boards and modules, software and total solutions. Visit the company’s website at www.macnicatech.com

 

###

 

Macnica, 380 Stevens Ave., Suite 206, Solana Beach, CA 92075
Phone: (858) 771-0846

 

Press Contact:
Brian Galante
Dimension PR
207-494-8428
brian@dimensionpronline.com

The post Macnica Demonstrates Value Proposition for AV over IP Transport over 1Gb Networks at ISE 2020 first appeared on Macnica Technology.

]]>